I have put this mood board together of different brands of deodorant that exists. Looking at the different deodorants I have discovered that the image of the product is very important. The brand name is always clear and stands out to emphasise the brand name, this is done due to the brand name being popular, and with it displayed big its customers will buy the product as it is a trustworthy and well known brand. It is shown that most of the women’s deodorant use softer pastel colours to show a natural beautiful and the men deodorants use darker colour to show a more manly masculine style. Normal the brands keep the same style or bottle and design but change the colour of the design depending on the smell or the product. Some brands bring out the same deodorant in both roll on and spray to give customer a variety.